For our previous jubah collections, we had the selling method of 'pre-order' process. Hey Hayfa Team experienced both positivity and negativity while executing this pre-order process.
Positivity during Pre-Order
- We collated more than 100 jubah orders within a week. (Wow.So impressive!)
- We did not need to raise up capital/model for our jubahs. (Customers paid pre-order money and we used that to pay to suppliers straight)
- We had to photoshoot our sample jubah and oh my it was so much fun!
Negativity during Pre-Order
- Our jubahs came late as promised. This was very terrible as we promised customer 3-4 weeks and so we waited for 2 months?
- During the sample jubahs, EVERTHING WAS PERFECT. The sewn hidden pockets and colours are like what we dreamt of. But when the stocks came, OH MY. All the information mentioned before was totally the opposite! We ordered emerald green, we got olive green (yucks!), and our sleeves jubah was so tight.
- We wouldnt want to take pre orders again. Never in our life.
As such, we are going to have instocks Jubah collection from now on! YAYY! Ordering more than 100 jubahs, 5-7 colours and myriad of sizes from S-4XL!
And we took few months break as we are really sourcing for RELIABLE suppliers that can deliver what we want and not give beautiful things only during sample process and dirtful items during instocks.
I get Asyura's friend for help to rebrand our logo too! Creative isn't?
Of course, if you rebranded your logo, you should also improved on your packaging and all right? As such, we have our plastic packaging customized that have our brand logo and contact details in there!
Insya'allah, everything will go as fine and we hope history would not repeat itself.
I believe that selling any products besides jubah, one needs to have a whacky and unique selling point. And never stock up/take a picture of your merchandise like as if you are direct selling it. As if you are asking your customers to BUY,BUY,BUY your product.
Trick is to include cute or extraordinary photos or flatlays, and definitely your pictures should be of a high quality one lah.
Im excited of Hey Hayfa new jubah collections. Are you gettin' excited too?
No comments:
Post a Comment